BlueInsights team
BlueInsights was founded by Ammy Vogtlander and Sharon Mombrú. They each
bring over ten years of international experience in the media sector. Both worked
at Reed Elsevier where they focused on new Web concepts and initiatives that
influence scientific publishing. Their work included the development and
management of Scirus, the first vertical Web search engine for scientific

Ammy has 13 years’ experience in strategy and product delivery in the publishing and
telecommunications industries. At Elsevier Science & Technology Ammy held several senior
positions, including head of product Scirus and strategy director, focussing on new Web
technologies and concepts including Web search. Prior to joining Elsevier, Ammy worked as a
strategy consultant at Boer & Croon and an IT consultant at AMS.  Ammy has worked and
lived in the US, across Europe and the Middle East. She holds an MSc in Physics from
Groningen University where she wrote her final thesis on pattern recognition.

Sharon has ten years’ experience in electronic publishing. She held product management
and sales and marketing roles at Elsevier (for both Scirus and Scopus, Elsevier’s most
significant new product). Prior to Elsevier, Sharon was a director at Dealogic, a financial
information provider, where she led the development and launch of a database for the
Emerging Markets. Sharon has lived and worked in several countries in Europe, North and
South America and the Asia-Pacific region. She speaks English, French, Spanish and Dutch
and holds an MSc in Spanish and business studies from Edinburgh University, an MSc in
Information systems from the London School of Economics and an MBA from INSEAD.
BlueInsights has partnered with
TNmedia, a pioneering online
service provider offering
improved usability and
accessibility of video content.
The partnership involves the
exchange of technical and
business expertise to support
the development of our
respective businesses.
TNmedia founder and
managing director David de
Kock has extensive experience
in online media, IT and
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