BlueInsights is a new ventures and consultancy practice. We specialise in
optimising information discovery and in implementing collaborative models that
derive greater economic and social value from online communities.

New web concepts and collaboration technologies – from blogging to social
communities – have changed the nature of communications. Alternative models of
interaction and self-organization (such as
Wikipedia) form the basis of a more
open and participative environment.  This environment can lead businesses to
develop powerful new processes that utilize collective knowledge to its full
potential. These processes impact the whole value chain, from innovation
(
InnoCentive), to production (Open source software) through to distribution
(
Tripadvisor, Digg).  

BlueInsights uses its experience in the media sector and its expertise in
identifying opportunities presented by web trends to:
- create pioneering web initiatives from concept development through to launch,
and
- provide consulting services to organizations who seek to transform their
business processes

Initiatives
BlueInsights is currently developing a knowledge platform that optimises the
discovery of expert information. The service will enable professionals in various
fields to organize, evaluate and share information with a self-selected network of
trusted peers.  

In addition, BlueInsights is collaborating with a number of start-ups that develop
new communication channels. We are currently in partnership with TNmedia, an
online media service provider that offers improved usability and accessibility of
video content.

To receive updates on our initiatives, please email us at
contact@blueinsights.com.

Consulting services
BlueInsights supports organizations in understanding how new web concepts and
technologies impact their business. We assist and inspire our clients to explore
innovative collaborative models that reshape the organization’s capability to
innovate, build relations and reach out to new markets.  
Our approach
The name BlueInsights
represents two essential
elements to our approach:  

Blue as in Blue Ocean
Strategy, an innovative
approach to corporate strategy
that invites companies to
create new and uncontested
market space. We encourage
organizations to re-evaluate
and restate their fundamental
contribution to and role in the
community.  Organizations can
create new markets and unlock
value by adopting new
collaborative models and
engaging their communities.


Insights as in what lies at the
heart of the creative process
that businesses undergo to
create true value for all
stakeholders.
Copyright 2008 BlueInsights. All rights reserved
BlueInsights